When creating ad copy for your PPC campaign, remember to provide a local context for your products and services. Identifying your brand with your geographic area is an easy way to boost sales and increase consumer engagement.
Consumers relate better to a business that has an affiliation with their own community or region. Promote interest in your brand with a call to action that encourages customers to come into your brick and mortar location, or talk about local promotions to build interest and foster trust.
According to a recent study, users engage a whopping 100-120% more with an ad that features local content when compared with engagement rates for a similar ad without localized copy.
That statistic repeats itself with localized coupons as well. According to the same survey, store location was a huge factor in attracting interest from consumers (36%), followed by reviews (35%) and information on the deal itself (29%).
Location-based ads are now high priority for any pay per click campaign. Make sure you take advantage of this growing trend with compelling ads that feature a local context.
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